Monthly Archives: January 2010

Heineken Buys Femsa, Brewer of Tecate

Because I drink a lot of beer, I thought this was newsworthy:  Heineken is buying Femsa, the brewery that makes Tecate, Dos Equis, and Sol for 7.6 billion.  I thought these two sentences from the article were kind of funny:

The deal will give Heineken, which brews Amstel and other beers[.]

What’s interesting to me is that they mention that Heineken, the brewery, makes Amstel, which really no-one in the US drinks, but they fail to mention the obvious choice of Heineken, the beer.  Maybe it’s just too obvious?

The other thing I noticed which is really just funny more than anything is that Heineken’s Nasdaq symbol is HINKY.

Via CNN Money